[{"data":1,"prerenderedAt":331},["ShallowReactive",2],{"corporate-article:14":3},{"article":4,"readAlso":325},{"nid":5,"type":6,"status":7,"title":8,"created":9,"changed":12,"path":14,"cover":15,"display":29,"meta_description":30,"meta_keywords":31,"meta_title":32,"rubric":33,"sections":34,"smallcover":14,"tag":324},"14","corporate_article",true,"La communication Cassegrain à travers le temps",{"value":10,"format":11},"2021-11-04T10:25:01+00:00","Y-m-d\\TH:i:sP",{"value":13,"format":11},"2024-09-03T09:02:26+00:00",null,{"name":16,"alt_image":16,"image_source_url":14,"image":17},"Bannière fond vert",{"filename":18,"filemime":19,"filesize":20,"uri":21},"VousPourriezAussiAime (1).jpg","image\u002Fjpeg","1144325",{"original":22,"crop_thumbnail":23,"large":24,"medium":25,"thumbnail":26,"wide":27,"zone_maxi":28},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2024-09\u002FVousPourriezAussiAime%20%281%29.jpg","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2024-09\u002FVousPourriezAussiAime%20%281%29.jpg?itok=FqNLNXHm","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2024-09\u002FVousPourriezAussiAime%20%281%29.jpg?itok=eXwgM_ps","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2024-09\u002FVousPourriezAussiAime%20%281%29.jpg?itok=DWB_kbYb","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2024-09\u002FVousPourriezAussiAime%20%281%29.jpg?itok=oOn8zXc6","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2024-09\u002FVousPourriezAussiAime%20%281%29.jpg?itok=lg-tlJyg","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2024-09\u002FVousPourriezAussiAime%20%281%29.jpg?itok=bueRjXfd","small","A la fin de la seconde Guerre Mondiale, Pierre et André Gamier reprennent la société et souhaitent faire du nom Cassegrain un synonyme de Qualité.\r\nLes déclinaisons publicitaires sont alors orientées vers la recherche de fraîcheur.","Histoire communication Cassegrain nantes lapin","La communication Cassegrain à travers le temps | Cassegrain","notre histoire",[35,59,79,98,107,126,132,151,158,177,184,203,210,229,235,253,271,288,306],{"type":36,"image":37,"link":51,"position":54,"smallimage":14,"text":55,"title":56,"sectiontype":57,"weight":58},"section_image",{"name":38,"alt_image":39,"image_source_url":14,"image":40},"40’s - LA COMMUNICATION","La communication Cassegrain des années 40",{"filename":41,"filemime":19,"filesize":42,"uri":43},"New Project (5).jpg","12063",{"original":44,"crop_thumbnail":45,"large":46,"medium":47,"thumbnail":48,"wide":49,"zone_maxi":50},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2021-11\u002FNew%20Project%20%285%29.jpg","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%285%29.jpg?itok=o6rCExVw","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2021-11\u002FNew%20Project%20%285%29.jpg?itok=jJR2BWbh","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2021-11\u002FNew%20Project%20%285%29.jpg?itok=kaxZYwTD","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%285%29.jpg?itok=DxeuY_tc","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2021-11\u002FNew%20Project%20%285%29.jpg?itok=w4HJX84V","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2021-11\u002FNew%20Project%20%285%29.jpg?itok=8BeNR_UH",{"type":52,"is_external":53,"label":14,"url":14},"link",false,"right","\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Cp>A la fin de la seconde Guerre Mondiale, Pierre et André Gamier reprennent la société et souhaitent faire du nom Cassegrain un synonyme de Qualité.\u003C\u002Fp>\r\n\r\n\u003Cp>Les déclinaisons publicitaires sont alors orientées vers la recherche de fraîcheur.\u003C\u002Fp>\r\n","40’s - Faire du nom Cassegrain un synonyme de qualité.","SfSectionImage",0,{"type":36,"image":60,"link":74,"position":75,"smallimage":14,"text":76,"title":77,"sectiontype":57,"weight":78},{"name":61,"alt_image":62,"image_source_url":14,"image":63},"50's - LA COMMUNICATION ","La communication Cassegrain des années 50",{"filename":64,"filemime":19,"filesize":65,"uri":66},"New Project (10).jpg","12956",{"original":67,"crop_thumbnail":68,"large":69,"medium":70,"thumbnail":71,"wide":72,"zone_maxi":73},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2021-11\u002FNew%20Project%20%2810%29.jpg","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2810%29.jpg?itok=15ZB2ZRg","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2810%29.jpg?itok=P2SAt6xB","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2810%29.jpg?itok=_s6uw1r6","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2810%29.jpg?itok=IVglLUkX","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2810%29.jpg?itok=iH_sy4hU","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2810%29.jpg?itok=2cGOnfRr",{"type":52,"is_external":53,"label":14,"url":14},"left","\u003Cp>Alors que les français profitent des congés payés et de la semaine de 40 heures, Cassegrain adapte son discours et s’adresse à la femme moderne dès le début des années 50 avec ce slogan : \u003Cem>\"Cassegrain pour toujours bien manger et se ménager des loisirs !!\"\u003C\u002Fem>\u003C\u002Fp>\u003Cp>Puis c’est Leo Kouper qui met son talent au service de la marque : \"Ah les petits pois Cassegrain… Cassegrain… fines conserve\".\u003C\u002Fp>\u003Cp>\u003Cstrong>1952 \u003C\u002Fstrong>- C'est sous la forme d'un dessin animé réalisé par Omer Boucquey que Cassegrain met en scène un \"conseil de révision\" : un médecin contrôle la qualité des légumes et des poissons et ne retient que les meilleurs haricots verts, petits pois, macédoine de légumes, cassoulets, thon, sardine, cochon... \"Bon pour le service\", conclut le médecin.\u003C\u002Fp>","50’s - Cassegrain pour toujours bien manger et se ménager des loisirs",1,{"type":36,"image":80,"link":94,"position":54,"smallimage":14,"text":95,"title":96,"sectiontype":57,"weight":97},{"name":81,"alt_image":82,"image_source_url":14,"image":83},"60's - LA COMMUNICATION","La communication Cassegrain des années 60",{"filename":84,"filemime":19,"filesize":85,"uri":86},"New Project (9).jpg","17388",{"original":87,"crop_thumbnail":88,"large":89,"medium":90,"thumbnail":91,"wide":92,"zone_maxi":93},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2021-11\u002FNew%20Project%20%289%29.jpg","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%289%29.jpg?itok=XUwixQ9p","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2021-11\u002FNew%20Project%20%289%29.jpg?itok=dwLAgXpg","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2021-11\u002FNew%20Project%20%289%29.jpg?itok=cd4ZZHYX","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%289%29.jpg?itok=y0mD4fS1","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2021-11\u002FNew%20Project%20%289%29.jpg?itok=PHhyWVyp","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2021-11\u002FNew%20Project%20%289%29.jpg?itok=j_xjSIIp",{"type":52,"is_external":53,"label":14,"url":14},"\u003Cp>La première campagne en couleurs paraît dans la presse magazine féminine. La couleur permet aussi à Cassegrain d’illustrer avec humour le bouquet d’arômes de ses fameuses préparations de petits pois accompagné de ce slogan éloquent : traditionnel et quotidien le petit pois prend chez Cassegrain un « bouquet » incomparable !\u003C\u002Fp>\u003Cp>Le logo de la marque évolue avec la forme ovale, qui rappelle le plat de service en argent et le positionnement haut de gamme de la marque.\u0003\u003C\u002Fp>","60's - La première campagne de publicité en couleur paraît !",2,{"type":99,"text":100,"title":14,"video":101,"sectiontype":105,"weight":106},"section_video","\u003Cp>\u003Cstrong>1969\u003C\u002Fstrong> - Cassegrain est le premier conserveur à utiliser la TV pour communiquer avec un film démontrant le concept « qualité fraîcheur » cher à la Marque.\u003C\u002Fp>",{"name":102,"thumbnail":103,"url":104},"Cassegrain - Pub - 1969 - Qualité fraîcheur","https:\u002F\u002Fadmin.cassegrain.com\u002Fsites\u002Fdefault\u002Ffiles\u002Foembed_thumbnails\u002FizoHr32UiN9V0ruNEHfRCm6X9kEK2N6QTEu5JW6FN64.jpg","https:\u002F\u002Fyoutu.be\u002F7QABRQLrJ1s","SfSectionVideo",3,{"type":36,"image":108,"link":122,"position":75,"smallimage":14,"text":123,"title":124,"sectiontype":57,"weight":125},{"name":109,"alt_image":110,"image_source_url":14,"image":111},"70’s - LA COMMUNICATION","La communication Cassegrain des années 70",{"filename":112,"filemime":19,"filesize":113,"uri":114},"New Project (8).jpg","12905",{"original":115,"crop_thumbnail":116,"large":117,"medium":118,"thumbnail":119,"wide":120,"zone_maxi":121},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2021-11\u002FNew%20Project%20%288%29.jpg","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%288%29.jpg?itok=h32eXJV0","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2021-11\u002FNew%20Project%20%288%29.jpg?itok=FNQTeT-H","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2021-11\u002FNew%20Project%20%288%29.jpg?itok=-86eQiQu","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%288%29.jpg?itok=7UYONjN4","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2021-11\u002FNew%20Project%20%288%29.jpg?itok=Vy33VQSl","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2021-11\u002FNew%20Project%20%288%29.jpg?itok=Ulzp0SOM",{"type":52,"is_external":53,"label":14,"url":14},"\u003Cp>Une naissance chez Cassegrain ? C’est l’arrivée du lapin blanc comme mascotte dans la communication Cassegrain.\u003C\u002Fp>\u003Cp>La Marque communique toujours sur la fraîcheur de ses produits comme dans cette parution presse : “Entre mille, vous reconnaîtrez les légumes Cassegrain à leur fraîcheur gourmande. Nous achetons à prix d’or « les plus belles récoltes », le second choix nous le laissons pour les autres.”\u003C\u002Fp>","70's - Arrivée du lapin blanc dans la communication Cassegrain",4,{"type":99,"text":14,"title":14,"video":127,"sectiontype":105,"weight":131},{"name":128,"thumbnail":129,"url":130},"Cassegrain - Pub - 1970 - Les débuts du lapin blanc","https:\u002F\u002Fadmin.cassegrain.com\u002Fsites\u002Fdefault\u002Ffiles\u002Foembed_thumbnails\u002FyUSkWTgGUJwpuLSKLgz7i9I4x5pm0KQfYqz5n6GfNY4.jpg","https:\u002F\u002Fyoutu.be\u002FxtF2jrqRJUc",5,{"type":36,"image":133,"link":148,"position":75,"smallimage":14,"text":149,"title":14,"sectiontype":57,"weight":150},{"name":134,"alt_image":135,"image_source_url":14,"image":136},"Archive COMMUNICATION - Petits pois mélange printanier","Archive COMMUNICATION nommée : Petits pois mélange printanier",{"filename":137,"filemime":138,"filesize":139,"uri":140},"Un2-1975.png","image\u002Fpng","39369",{"original":141,"crop_thumbnail":142,"large":143,"medium":144,"thumbnail":145,"wide":146,"zone_maxi":147},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2021-11\u002FUn2-1975.png","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2021-11\u002FUn2-1975.png?itok=3rLVuj5j","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2021-11\u002FUn2-1975.png?itok=Rg8OyiiF","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2021-11\u002FUn2-1975.png?itok=LPtV0MdK","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2021-11\u002FUn2-1975.png?itok=Q3p8_x9x","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2021-11\u002FUn2-1975.png?itok=Lzdfk1zv","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2021-11\u002FUn2-1975.png?itok=mvIM1Lt-",{"type":52,"is_external":53,"label":14,"url":14},"\u003Cp> \u003C\u002Fp>\u003Cp>\u003Cstrong>1975 \u003C\u002Fstrong>- Cassegrain développe ses produits haut de gamme et le fait savoir grâce à cette affiche “mélange printanier à l’étuvée” dans sa boîte rectangulaire “Jockey Club” devenue iconique.\u003C\u002Fp>",6,{"type":99,"text":152,"title":14,"video":153,"sectiontype":105,"weight":157},"\u003Cp>\u003Cstrong>1979 \u003C\u002Fstrong>- Cassegrain prend de nouveau la parole à la TV avec le film le reporter.\u003C\u002Fp>",{"name":154,"thumbnail":155,"url":156},"Cassegrain - Pub - 1976 - Le reporter","https:\u002F\u002Fadmin.cassegrain.com\u002Fsites\u002Fdefault\u002Ffiles\u002Foembed_thumbnails\u002FnqeHdlHrFde_wAzIobrI2crFaSaxGr-1Eyn3EV8-TyQ.jpg","https:\u002F\u002Fyoutu.be\u002FvFNeG38LqlM",7,{"type":36,"image":159,"link":173,"position":54,"smallimage":14,"text":174,"title":175,"sectiontype":57,"weight":176},{"name":160,"alt_image":161,"image_source_url":14,"image":162},"80’s - LA COMMUNICATION","La communication Cassegrain des années 80",{"filename":163,"filemime":19,"filesize":164,"uri":165},"New Project (12).jpg","13100",{"original":166,"crop_thumbnail":167,"large":168,"medium":169,"thumbnail":170,"wide":171,"zone_maxi":172},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2021-11\u002FNew%20Project%20%2812%29.jpg","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2812%29.jpg?itok=aPpKVYaX","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2812%29.jpg?itok=TIPqLFUC","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2812%29.jpg?itok=yxJ1HZ0C","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2812%29.jpg?itok=EgbAj-6Z","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2812%29.jpg?itok=uxppgf-y","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2812%29.jpg?itok=MxEPt64m",{"type":52,"is_external":53,"label":14,"url":14},"\u003Cp>\u003Cstrong>1984\u003C\u002Fstrong> - Pour illustrer l'extension de la marque, Cassegrain met en scène le lapin rêvant à des \"mélanges gourmands\"\u003C\u002Fp>\u003Cp>\u003Cstrong>1987 \u003C\u002Fstrong>- Pour le lancement des plats cuisinés, le lapin quitte l'univers de la terre et devient star en chaussant des lunettes noires.\u003C\u002Fp>\u003Cp>\u003Cstrong>1989 \u003C\u002Fstrong>- Le groupe Bonduelle rachète la marque Cassegrain. La presse nous révèle un Jockey Club très sélect : les légumes doivent montrer patte blanche pour y entrer…\u003C\u002Fp>","80's - La première campagne de publicité en cours paraît ! ",8,{"type":99,"text":178,"title":14,"video":179,"sectiontype":105,"weight":183},"\u003Cp>Le lapin porte des lunettes et fait la pub du Club privé des légumes…\u003C\u002Fp>",{"name":180,"thumbnail":181,"url":182},"Cassegrain - Pub - 1987 - Le jockey Club","https:\u002F\u002Fadmin.cassegrain.com\u002Fsites\u002Fdefault\u002Ffiles\u002Foembed_thumbnails\u002FYasdovcL6xxNyQVrWwI5s-nP9csiSSQaEl7IQqaSYTA.jpg","https:\u002F\u002Fyoutu.be\u002Fp5OF8FeIDIg",9,{"type":36,"image":185,"link":199,"position":75,"smallimage":14,"text":200,"title":201,"sectiontype":57,"weight":202},{"name":186,"alt_image":187,"image_source_url":14,"image":188},"90’s - LA COMMUNICATION","La communication Cassegrain des années 90",{"filename":189,"filemime":19,"filesize":190,"uri":191},"New Project (13).jpg","10331",{"original":192,"crop_thumbnail":193,"large":194,"medium":195,"thumbnail":196,"wide":197,"zone_maxi":198},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2021-11\u002FNew%20Project%20%2813%29.jpg","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2813%29.jpg?itok=bH5Ixz9B","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2813%29.jpg?itok=VjGhmY7h","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2813%29.jpg?itok=wMxH98an","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2813%29.jpg?itok=kaaJniAE","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2813%29.jpg?itok=EhCgcXd3","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2813%29.jpg?itok=505VvFo8",{"type":52,"is_external":53,"label":14,"url":14},"\u003Cp>\u003Cstrong>1991 \u003C\u002Fstrong>- Cassegrain illustre joliment dans la presse « Légumes et Gastronomie ».\u003C\u002Fp>\u003Cp>\u003Cstrong>1992 \u003C\u002Fstrong>- Cassegrain gagne le grand prix de l’affichage avec cette affiche, et la décline avec une belle série de visuels.\u003C\u002Fp>\u003Cp>\u003Cstrong>1994 \u003C\u002Fstrong>- Sortie d’un film publicitaire qui a marqué la mémoire collective : le lapin chorégraphe !\u003C\u002Fp>\u003Cp>\u003Cstrong>1999 \u003C\u002Fstrong>- Nouvelle copy publicitaire : film mettant en scène le lapin chef de cuisinie.\u003C\u002Fp>","90's - Cassegrain illustre joliment dans la presse “Légumes et Gastronomie”.",10,{"type":99,"text":204,"title":14,"video":205,"sectiontype":105,"weight":209},"\u003Cp>Le lapin devient chorégraphe\u003C\u002Fp>",{"name":206,"thumbnail":207,"url":208},"Cassegrain - Pub - 1994 - Le lapin chorégraphe","https:\u002F\u002Fadmin.cassegrain.com\u002Fsites\u002Fdefault\u002Ffiles\u002Foembed_thumbnails\u002FjJW8u7r1IfVxt2uIcuR9eskPK8wWXAgdx1c8ZIJrfAQ.jpg","https:\u002F\u002Fyoutu.be\u002FTdv4ROucfgg",11,{"type":36,"image":211,"link":225,"position":54,"smallimage":14,"text":226,"title":227,"sectiontype":57,"weight":228},{"name":212,"alt_image":213,"image_source_url":14,"image":214},"2000’s - LA COMMUNICATION","La communication Cassegrain des années 2000",{"filename":215,"filemime":19,"filesize":216,"uri":217},"New Project (14).jpg","15564",{"original":218,"crop_thumbnail":219,"large":220,"medium":221,"thumbnail":222,"wide":223,"zone_maxi":224},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2021-11\u002FNew%20Project%20%2814%29.jpg","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2814%29.jpg?itok=E1A4NLN3","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2814%29.jpg?itok=KhLqhFJ1","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2814%29.jpg?itok=zE4D8233","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2814%29.jpg?itok=7V_C-zZv","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2814%29.jpg?itok=SiTHyv-T","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2021-11\u002FNew%20Project%20%2814%29.jpg?itok=Twpravp4",{"type":52,"is_external":53,"label":14,"url":14},"\u003Cp>\u003Cstrong>2003 \u003C\u002Fstrong>- Cassegrain diffuse un nouveau film qui nous rappelle l’arrivée de la mascotte lapin blanc sur nos écrans… le lapin se souvient de son enfance et nous aussi ! Le lapin aime beaucoup la TV, il est donc très présent avec ses 5 sympathiques sponsoring pour « C‘est au programme », « Question pour un champion », « Carte postale Gourmande», « On a tout essayé » et les bandes annonces.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003Cstrong>2004 \u003C\u002Fstrong>- Nouveau packaging, nouveau logo, nouvelle copy publicitaire et nouveaux produits, l'année 2004 ouvre une... nouvelle page dans l'histoire de la marque Cassegrain.\u003C\u002Fp>","2000's - La marque se refait une beauté, soutenue par de nouvelles campagnes",12,{"type":99,"text":14,"title":14,"video":230,"sectiontype":105,"weight":234},{"name":231,"thumbnail":232,"url":233},"Cassegrain - Pub - 2003 - Le lapin se souvient de son enfance","https:\u002F\u002Fadmin.cassegrain.com\u002Fsites\u002Fdefault\u002Ffiles\u002Foembed_thumbnails\u002FkLr1Vt7bkpFms11iG7kqqExa3RJ55cuZNyhSxLGFUY4.jpg","https:\u002F\u002Fyoutu.be\u002FBdY7FTGXVuw",13,{"type":36,"image":236,"link":250,"position":54,"smallimage":14,"text":251,"title":14,"sectiontype":57,"weight":252},{"name":237,"alt_image":238,"image_source_url":14,"image":239},"Affiche Cassegrain 2006","Affiche Cassegrain Fagot Haricots Verts 2006",{"filename":240,"filemime":138,"filesize":241,"uri":242},"New Project (17).png","106045",{"original":243,"crop_thumbnail":244,"large":245,"medium":246,"thumbnail":247,"wide":248,"zone_maxi":249},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2021-12\u002FNew%20Project%20%2817%29.png","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2021-12\u002FNew%20Project%20%2817%29.png?itok=HcUtTre4","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2021-12\u002FNew%20Project%20%2817%29.png?itok=gz28Vj6m","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2021-12\u002FNew%20Project%20%2817%29.png?itok=IwMj32bY","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2021-12\u002FNew%20Project%20%2817%29.png?itok=qGbKyvcc","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2021-12\u002FNew%20Project%20%2817%29.png?itok=932i1HHt","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2021-12\u002FNew%20Project%20%2817%29.png?itok=LnO0EHEE",{"type":52,"is_external":53,"label":14,"url":14},"\u003Cp>\u003Cstrong>2006 \u003C\u002Fstrong>- Cassegrain poursuit son installation sur le territoire de la sublimation du légume originel, en recentrant le discours sur l’excellence du produit cuisiné.\u003C\u002Fp>\u003Cp>La marque s’affiche pour nous faire découvrir sa nouvelle recette : la sublime ratatouille à la provençale.\u003C\u002Fp>\u003Cp>Généreuse, elle diffuse à 6.5 millions d’exemplaires Plaisirs Cassegrain, un encart dans la presse, qui nous révèle les secrets de quelques unes de ses recettes. Au fil des années, le lancement de chaque nouvelle recette valorise le cuisiné et théâtralise le produit.\u003C\u002Fp>",14,{"type":36,"image":254,"link":268,"position":75,"smallimage":14,"text":269,"title":14,"sectiontype":57,"weight":270},{"name":255,"alt_image":256,"image_source_url":14,"image":257},"Affiche publicitaire Cassegrain 2011","Affiche publicitaire Cassegrain 2011 de Haricots Verts",{"filename":258,"filemime":19,"filesize":259,"uri":260},"New Project (23).jpg","13774",{"original":261,"crop_thumbnail":262,"large":263,"medium":264,"thumbnail":265,"wide":266,"zone_maxi":267},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2021-12\u002FNew%20Project%20%2823%29.jpg","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2021-12\u002FNew%20Project%20%2823%29.jpg?itok=hY-l71ho","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2021-12\u002FNew%20Project%20%2823%29.jpg?itok=aEdBGmIb","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2021-12\u002FNew%20Project%20%2823%29.jpg?itok=jugndlZ3","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2021-12\u002FNew%20Project%20%2823%29.jpg?itok=Gptoks5t","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2021-12\u002FNew%20Project%20%2823%29.jpg?itok=h4HMZS0G","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2021-12\u002FNew%20Project%20%2823%29.jpg?itok=6WJCVxpP",{"type":52,"is_external":53,"label":14,"url":14},"\u003Cp> \u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>\u003Cstrong>2011 \u003C\u002Fstrong>- Plus que jamais, Cassegrain ancre son point de différenciation et d’excellence dans … LE LEGUME. Avec la signature suivante, Cassegrain est « une autre idée… du LEGUME ».\u003Cbr>\u003Cbr> \u003C\u002Fp>",15,{"type":36,"image":272,"link":285,"position":54,"smallimage":14,"text":286,"title":14,"sectiontype":57,"weight":287},{"name":273,"alt_image":273,"image_source_url":14,"image":274},"Légumes pour couscous",{"filename":275,"filemime":19,"filesize":276,"uri":277},"Légumes pour couscous.jpg","81344",{"original":278,"crop_thumbnail":279,"large":280,"medium":281,"thumbnail":282,"wide":283,"zone_maxi":284},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2021-11\u002FL%C3%A9gumes%20pour%20couscous.jpg","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2021-11\u002FL%C3%A9gumes%20pour%20couscous.jpg?itok=Tgu5Mr8c","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2021-11\u002FL%C3%A9gumes%20pour%20couscous.jpg?itok=Xe6c0QDn","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2021-11\u002FL%C3%A9gumes%20pour%20couscous.jpg?itok=sRfWGn15","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2021-11\u002FL%C3%A9gumes%20pour%20couscous.jpg?itok=MGP5cLjr","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2021-11\u002FL%C3%A9gumes%20pour%20couscous.jpg?itok=jNUXeigD","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2021-11\u002FL%C3%A9gumes%20pour%20couscous.jpg?itok=KwQNyAEb",{"type":52,"is_external":53,"label":14,"url":14},"\u003Cp> \u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>\u003Cstrong>2015 \u003C\u002Fstrong>- Cassegrain communique sur sa nouvelle gamme de légumes “d’ici et d’ailleurs”, notamment sur ses légumes pour couscous.\u003C\u002Fp>",16,{"type":36,"image":289,"link":303,"position":75,"smallimage":14,"text":304,"title":14,"sectiontype":57,"weight":305},{"name":290,"alt_image":291,"image_source_url":14,"image":292},"Affiche un mijoté de petites attentions","affiche",{"filename":293,"filemime":138,"filesize":294,"uri":295},"affiche.PNG","549916",{"original":296,"crop_thumbnail":297,"large":298,"medium":299,"thumbnail":300,"wide":301,"zone_maxi":302},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2021-11\u002Faffiche.PNG","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2021-11\u002Faffiche.PNG?itok=Yh2b-2ou","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2021-11\u002Faffiche.PNG?itok=xKoUR8km","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2021-11\u002Faffiche.PNG?itok=XmE375t9","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2021-11\u002Faffiche.PNG?itok=B6bvNLM5","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2021-11\u002Faffiche.PNG?itok=ia2Jxbjs","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2021-11\u002Faffiche.PNG?itok=0PkMypUY",{"type":52,"is_external":53,"label":14,"url":14},"\u003Cp> \u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>\u003Cstrong>2019 \u003C\u002Fstrong>- La marque qui allie audace, authenticité et raffinement dans ses recettes ne cesse de se renouveler avec un nouveau logo plus fin en 2019 et la campagne de communication « Cassegrain, un mijoté de petites attentions » déployée à la télévision.\u003C\u002Fp>",17,{"type":36,"image":307,"link":321,"position":54,"smallimage":14,"text":322,"title":14,"sectiontype":57,"weight":323},{"name":308,"alt_image":309,"image_source_url":14,"image":310},"Recette 2020","recette 2020_1",{"filename":311,"filemime":138,"filesize":312,"uri":313},"recette 2020_1.PNG","483833",{"original":314,"crop_thumbnail":315,"large":316,"medium":317,"thumbnail":318,"wide":319,"zone_maxi":320},"\u002Fsites\u002Fdefault\u002Ffiles\u002F2021-11\u002Frecette%202020_1.PNG","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fcrop_thumbnail\u002Fpublic\u002F2021-11\u002Frecette%202020_1.PNG?itok=Bx4cbOlS","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Flarge\u002Fpublic\u002F2021-11\u002Frecette%202020_1.PNG?itok=tWh8p-Vd","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmedium\u002Fpublic\u002F2021-11\u002Frecette%202020_1.PNG?itok=qDP69AVJ","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fthumbnail\u002Fpublic\u002F2021-11\u002Frecette%202020_1.PNG?itok=R_IdqlLA","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fwide\u002Fpublic\u002F2021-11\u002Frecette%202020_1.PNG?itok=SxwS2964","\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fzone_maxi\u002Fpublic\u002F2021-11\u002Frecette%202020_1.PNG?itok=F09o7K1M",{"type":52,"is_external":53,"label":14,"url":14},"\u003Cp> \u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>\u003Cstrong>2020 \u003C\u002Fstrong>- Grâce aux réseaux sociaux, Cassegrain a su installer un dialogue permanent avec ses consommateurs et évoluer avec son temps.\u003C\u002Fp>",18,"La marque",[326],{"title":327,"link":328,"image":329,"tags":330},"HISTOIRE - Les origines de la marque","\u002Fmarque\u002Farticle\u002Fhistoire-les-origines-de-la-marque\u002F12","https:\u002F\u002Fadmin.cassegrain.com\u002Fsites\u002Fdefault\u002Ffiles\u002F2024-09\u002FVousPourriezAussiAime%20%281%29.jpg",[33],1794476845563]